Visual Identity, Cultural Sector, In-house Design Team

While the wider FI communications embraced bold seasonal colours, Membership stood apart through its black-and-white system — deliberate, grounded, distinct.

Other projects

Members are the backbone of Factory International, a community shaped by MIF's history and committed to its future. The brief was to craft something distinct, yet anchored in North's core brand and its black-and-white system.

While the wider FI communications embraced bold seasonal colours, Membership stood apart through its black-and-white system — deliberate, grounded, distinct.

Historically, MIF visuals leaned heavily on community-focused representation. For 2025, the challenge was to shift expectations and broaden the visual language: to create a system that signals experimentation, conceptual thinking, and the fluidity of artistic imagination. The proposed identity strengthens the festival’s presence within Factory International, offering greater visibility while celebrating MIF’s role as an ever-transforming force.