Visual Identity, Cultural Sector, In-house Design Team

MIF exists within the larger ecosystem of Factory International. While Factory provides continuity, structure, and year-round programming, MIF injects disruption: a burst of energy that reimagines the possibilities of the institution. The challenge was to design an identity that acknowledges this relationship without being constrained by it—an identity that can converse with Factory International while still asserting its own rebellious voice.

The new identity pushed the festival into the spotlight, achieving a level of brand visibility far beyond that of previous years.
Festival Report 2025

Other projects

Every two years, MIF brings visionary artists from around the world to Manchester to develop bold new work. For the 2025 edition, guided by Kee Hong Low’s call to Dream Differently, audiences are invited to step into unfamiliar territory, encountering works that blur boundaries, experiment fearlessly, and reimagine what a festival can be.

Historically, MIF visuals leaned heavily on community-focused representation. For 2025, the challenge was to shift expectations and broaden the visual language: to create a system that signals experimentation, conceptual thinking, and the fluidity of artistic imagination. The proposed identity strengthens the festival’s presence within Factory International, offering greater visibility while celebrating MIF’s role as an ever-transforming force.