Branding, UX/UI, Web Design

Portuguese Chamber Orchestra — A new digital stage for a youthful ensemble

Role: Lead Brand & UX/UI Designer
Date: July 2022–January 2023
Web development: Héloïse Maréchal

The Portuguese Chamber Orchestra is a collective of musicians united by a shared vision: to create a space for youth, collaboration, and exploration through music. Founded in 2007 under the artistic direction of Pedro Carneiro, the orchestra has grown into a dynamic cultural organism, blending excellence, creativity, and innovation across a diverse range of projects.

The project’s goal was to translate this evolving identity into a cohesive digital presence. The new website and brand system were designed to bring clarity to a complex structure, creating a flexible visual language that unites the orchestra’s many initiatives. Minimal layouts, a restrained palette, and expressive typography mirror the balance between tradition and experimentation that defines the OCP–AM spirit.

Working closely with a web developer, I oversaw the design implementation process — coordinating feedback between the internal team and ensuring that every detail was executed as envisioned. Responsible for the full digital experience, from brand system to website design and delivery, I aimed to build a space that resonates with the rhythm, energy, and collaborative essence of the ensemble.

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