Valmor Prize has awarded the best architecture in the city of Lisbon since 1903. Created by the 2nd Valmor Viscount, Fausto Correia Guedes, this prize is awarded to the architect and to the promoter of the building in equal parts. The prize was at a later stage merged with the Architecture Municipal Award, and in 2017, the Lisbon Municipal Council invited the Lisbon Architecture Triennale to develop its new communication strategy and graphic identity.
The briefing was to create a sober and classic approach. As an inspiration, I looked for the historically awarded building façades and their stones carved with the Valmor insignia for decades. I picked the Saol typeface because of its confident and enigmatic aura, but also because of the cinzel feeling that it transpires.
Role: Art Direction, Graphic DesignWhile working at: Lisbon Architecture TriennaleDate: May 2018–2019Typeface: Moderat & SaolText Print run: 500